https://wijnandbaretta.com/authors/chavez-tom/Recent content in Chavez, Tom on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enFri, 30 Sep 2016 00:00:00 +0000https://wijnandbaretta.com/books/data-driven-harnessing-data-and-ai-to-reinvent-customer-engagement/Fri, 30 Sep 2016 00:00:00 +0000https://wijnandbaretta.com/books/data-driven-harnessing-data-and-ai-to-reinvent-customer-engagement/<h1 id="data-driven-harnessing-data-and-ai-to-reinvent-customer-engagement">Data Driven: Harnessing Data and AI to Reinvent Customer Engagement</h1> <h2 id="summary">Summary</h2> <p>&ldquo;Data Driven: Harnessing Data and AI to Reinvent Customer Engagement&rdquo; by Tom Chavez, Chris O’Hara, and Vivek Vaidya explores how businesses can leverage data and artificial intelligence to enhance customer interactions and experience. The authors delve into the rapidly evolving landscape of digital marketing and customer engagement, emphasizing the importance of using data strategically to innovate and build more meaningful relationships with customers. The book discusses the critical role of data in decision-making and how AI can be used to predict consumer behavior, personalize experiences, and ultimately drive growth and efficiency.</p>