https://wijnandbaretta.com/authors/dillon-karen/Recent content in Dillon, Karen on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enFri, 25 Sep 2020 00:00:00 +0000https://wijnandbaretta.com/books/how-will-you-measure-your-life/Fri, 25 Sep 2020 00:00:00 +0000https://wijnandbaretta.com/books/how-will-you-measure-your-life/<h1 id="how-will-you-measure-your-life">How Will You Measure Your Life?</h1> <h2 id="summary">Summary:</h2> <p>&ldquo;How Will You Measure Your Life?&rdquo; is a thought-provoking book authored by Clayton M. Christensen, along with James Allworth and Karen Dillon. The book is grounded in Christensen&rsquo;s earlier work on disruptive innovation but extends these principles to personal life and career decisions. It presents a framework for achieving a fulfilling career, nurturing relationships, and maintaining personal integrity. The authors employ business theories to explore life&rsquo;s toughest questions, providing insights into how people can use the principles of innovation and strategic decision-making to guide their personal and professional lives. The narrative integrates stories from business and personal experiences, making the theoretical aspects more relatable and practical.</p>https://wijnandbaretta.com/books/competing-against-luck-the-story-of-innovation-and-customer-choice/Thu, 26 Jul 2018 00:00:00 +0000https://wijnandbaretta.com/books/competing-against-luck-the-story-of-innovation-and-customer-choice/<h1 id="competing-against-luck-the-story-of-innovation-and-customer-choice">Competing Against Luck: The Story of Innovation and Customer Choice</h1> <h2 id="summary">Summary</h2> <p>&ldquo;Competing Against Luck&rdquo; is a book that explores how businesses can drive successful innovation by understanding customer choice through the lens of the &ldquo;Jobs to Be Done&rdquo; theory. Developed by Clayton M. Christensen and co-authors Taddy Hall, Karen Dillon, and David S. Duncan, the book argues that companies often fail in their innovation efforts because they do not accurately grasp the underlying reasons why customers make the choices they do. The &ldquo;Jobs to Be Done&rdquo; framework suggests that customers &ldquo;hire&rdquo; products to perform specific tasks or solve particular problems. By focusing on the causal mechanism of consumer behavior, the authors propose businesses can design better products and services that meet real customer needs.</p>