https://wijnandbaretta.com/authors/enns-blair/Recent content in Enns, Blair on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enSun, 29 May 2016 00:00:00 +0000https://wijnandbaretta.com/books/the-win-without-pitching-manifesto/Sun, 29 May 2016 00:00:00 +0000https://wijnandbaretta.com/books/the-win-without-pitching-manifesto/<h1 id="the-win-without-pitching-manifesto">The Win Without Pitching Manifesto</h1> <h2 id="summary">Summary</h2> <p>&ldquo;The Win Without Pitching Manifesto&rdquo; by Blair Enns is a business book that challenges the traditional practices of pitching in the creative services industry. Enns presents a compelling case for why agencies and creative professionals should move away from the conventional approach of giving away their thinking for free in pitches. Instead, he advocates for a more strategic business practice centered around positioning, pricing, and selling expertise rather than time. The book is organized into twelve proclamations that guide readers toward repositioning their business in such a way that they can command higher fees, differentiate themselves, and work under more favorable conditions.</p>