https://wijnandbaretta.com/authors/hall-taddy/Recent content in Hall, Taddy on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enThu, 26 Jul 2018 00:00:00 +0000https://wijnandbaretta.com/books/competing-against-luck-the-story-of-innovation-and-customer-choice/Thu, 26 Jul 2018 00:00:00 +0000https://wijnandbaretta.com/books/competing-against-luck-the-story-of-innovation-and-customer-choice/<h1 id="competing-against-luck-the-story-of-innovation-and-customer-choice">Competing Against Luck: The Story of Innovation and Customer Choice</h1> <h2 id="summary">Summary</h2> <p>&ldquo;Competing Against Luck&rdquo; is a book that explores how businesses can drive successful innovation by understanding customer choice through the lens of the &ldquo;Jobs to Be Done&rdquo; theory. Developed by Clayton M. Christensen and co-authors Taddy Hall, Karen Dillon, and David S. Duncan, the book argues that companies often fail in their innovation efforts because they do not accurately grasp the underlying reasons why customers make the choices they do. The &ldquo;Jobs to Be Done&rdquo; framework suggests that customers &ldquo;hire&rdquo; products to perform specific tasks or solve particular problems. By focusing on the causal mechanism of consumer behavior, the authors propose businesses can design better products and services that meet real customer needs.</p>