https://wijnandbaretta.com/authors/jiwa-bernadette/Recent content in Jiwa, Bernadette on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enFri, 20 Dec 2019 00:00:00 +0000https://wijnandbaretta.com/books/the-fortune-cookie-principle-the-20-keys-to-a-great-brand-story-and-why-your-business-needs-one/Fri, 20 Dec 2019 00:00:00 +0000https://wijnandbaretta.com/books/the-fortune-cookie-principle-the-20-keys-to-a-great-brand-story-and-why-your-business-needs-one/<h1 id="the-fortune-cookie-principle-the-20-keys-to-a-great-brand-story-and-why-your-business-needs-one">The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One</h1> <h2 id="summary">Summary</h2> <p>&ldquo;The Fortune Cookie Principle&rdquo; by Bernadette Jiwa is a strategic guide designed to help businesses develop compelling brand stories. The book emphasizes that a brand is not just about logos or slogans but about the narrative that differentiates a product or service in the market. Jiwa outlines 20 keys to crafting an effective brand story, urging businesses to connect emotionally with their customers. The narrative suggests that storytelling is a powerful tool to enhance brand perception and foster customer loyalty.</p>https://wijnandbaretta.com/books/marketing-a-love-story-how-to-matter-to-your-customers/Mon, 08 Apr 2019 00:00:00 +0000https://wijnandbaretta.com/books/marketing-a-love-story-how-to-matter-to-your-customers/<h1 id="marketing-a-love-story-how-to-matter-to-your-customers">Marketing: A Love Story: How to Matter to Your Customers</h1> <h2 id="summary">Summary</h2> <p>&ldquo;Marketing: A Love Story: How to Matter to Your Customers&rdquo; by Bernadette Jiwa is a book that explores the emotional and human aspects of marketing. Jiwa argues that successful marketing is not just about selling products but about creating meaningful connections with customers. Throughout the book, she emphasizes the importance of understanding customer needs, crafting compelling stories, and building trust. Jiwa encourages marketers to focus on authenticity and the value they can provide, rather than traditional marketing tactics that often lack genuine engagement.</p>https://wijnandbaretta.com/books/meaningful-the-story-of-ideas-that-fly/Wed, 12 Sep 2018 00:00:00 +0000https://wijnandbaretta.com/books/meaningful-the-story-of-ideas-that-fly/<h1 id="meaningful-the-story-of-ideas-that-fly-by-bernadette-jiwa">Meaningful: The Story of Ideas That Fly by Bernadette Jiwa</h1> <h2 id="summary">Summary</h2> <p>&ldquo;Meaningful: The Story of Ideas That Fly&rdquo; by Bernadette Jiwa explores what makes an idea gain traction and stand out in a saturated market. The book delves into the concept that connecting emotionally with people is crucial for an idea&rsquo;s success. Jiwa emphasizes the importance of understanding customers&rsquo; needs and creating meaningful experiences rather than just focusing on product features.</p>