https://wijnandbaretta.com/authors/lina-theresa-m./Recent content in Lina, Theresa M. on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enSun, 18 Oct 2015 00:00:00 +0000https://wijnandbaretta.com/books/be-the-go-to-how-to-own-your-competitive-market-charge-more-and-have-customers-love-you-for-it/Sun, 18 Oct 2015 00:00:00 +0000https://wijnandbaretta.com/books/be-the-go-to-how-to-own-your-competitive-market-charge-more-and-have-customers-love-you-for-it/<h1 id="be-the-go-to-how-to-own-your-competitive-market-charge-more-and-have-customers-love-you-for-it">Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It</h1> <h2 id="summary">Summary</h2> <p>&ldquo;Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It&rdquo; by Theresa M. Lina is a strategic guide for businesses aiming to dominate their markets and become the preferred choice for customers. The book delves into differentiating and positioning strategies, offering detailed insights on creating a distinct market space. Lina presents a framework that helps businesses establish a compelling value proposition, charge premium prices, and build lasting customer loyalty by aligning all aspects of their operations toward owning a competitive position.</p>