<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><title>Long, Brian on Wijnand Baretta</title><link>https://wijnandbaretta.com/authors/long-brian/</link><description>Recent content in Long, Brian on Wijnand Baretta</description><image><title>Wijnand Baretta</title><url>https://wijnandbaretta.com/images/og-default.png</url><link>https://wijnandbaretta.com/images/og-default.png</link></image><generator>Hugo -- 0.152.2</generator><language>en</language><lastBuildDate>Tue, 03 Oct 2023 00:00:00 +0000</lastBuildDate><atom:link href="https://wijnandbaretta.com/authors/long-brian/index.xml" rel="self" type="application/rss+xml"/><item><title>Problem Hunting: The Tech Startup Textbook</title><link>https://wijnandbaretta.com/books/problem-hunting-the-tech-startup-textbook/</link><pubDate>Tue, 03 Oct 2023 00:00:00 +0000</pubDate><guid>https://wijnandbaretta.com/books/problem-hunting-the-tech-startup-textbook/</guid><description>&lt;h1 id="problem-hunting-the-tech-startup-textbook"&gt;Problem Hunting: The Tech Startup Textbook&lt;/h1&gt;
&lt;h2 id="summary"&gt;Summary&lt;/h2&gt;
&lt;p&gt;The phenomenal success of the initial public offerings (IPOs) of many new internet companies obscures the fact that fewer than six out of 1 million business plans submitted to venture capital firms will ever reach the IPO stage. Many fail, according to start-up expert John Nesheim, because the entrepreneurs did not have access to the invaluable lessons that come from studying the real-world venture experiences of successful companies. Now they do. This revised and updated edition of Nesheim&amp;rsquo;s underground Silicon Valley bestseller incorporates twenty-three case studies of successful start-ups, including tables of wealth showing how much money founders and investors realized from each venture. Acclaimed by entrepreneurs the world over, this practical handbook is filled with hard-to-find information and guidance covering every key phase of a start-up, from idea to IPO: how to create a winning business plan, how to value the firm, how venture capitalists work, how they make their money, where to find alternative sources of funding, how to select a good lawyer, and how to protect intellectual property. Nesheim aims to improve the odds of success for first-time high-tech entrepreneurs, and offers an insider&amp;rsquo;s perspective from firsthand experience on one of the toughest challenges they face &amp;ndash; convincing venture capitalists or investment banks to provide financing. This complete, classic reference tool is essential reading for first-time high-tech entrepreneurs, and entrepreneurs already involved in a start-up who want to increase their chances of success to rise to the top.&lt;/p&gt;</description></item></channel></rss>