Building a StoryBrand: Clarify Your Message So Customers Will Listen

Tue, 26 Dec 2017 00:00:00 +0000

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Summary

“Building a StoryBrand” by Donald Miller provides a framework for businesses to clarify their messaging by using the principles of storytelling. Miller emphasizes the importance of making the customer, not the company, the hero of the story. The book is structured around a seven-part framework that helps brands communicate their value clearly and engagingly. This involves defining a customer’s problem, presenting the brand as a guide, offering a clear plan, and calling the customer to action, ultimately leading to their success and avoiding failure.

Miller, Donald on Wijnand Baretta

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Summary