https://wijnandbaretta.com/authors/rogers-david/Recent content in Rogers, David on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enThu, 28 Jun 2018 00:00:00 +0000https://wijnandbaretta.com/books/the-digital-transformation-playbook-rethink-your-business-for-the-digital-age-columbia-business-school-publishing/Thu, 28 Jun 2018 00:00:00 +0000https://wijnandbaretta.com/books/the-digital-transformation-playbook-rethink-your-business-for-the-digital-age-columbia-business-school-publishing/<h1 id="the-digital-transformation-playbook-rethink-your-business-for-the-digital-age">The Digital Transformation Playbook: Rethink Your Business for the Digital Age</h1> <h2 id="summary">Summary</h2> <p>&ldquo;The Digital Transformation Playbook&rdquo; by David L. Rogers offers a comprehensive framework for business leaders looking to navigate and thrive in the increasingly digital landscape. Rogers emphasizes that digital transformation is not just about technology but involves rethinking traditional business practices across various dimensions. The book is structured around five key domains of strategy that businesses must address: customers, competition, data, innovation, and value. Rogers provides insights into how digital age has transformed each of these areas and offers case studies and practical strategies to help companies adapt.</p>