https://wijnandbaretta.com/authors/schaefer-mark/Recent content in Schaefer, Mark on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enSat, 24 Feb 2018 00:00:00 +0000https://wijnandbaretta.com/books/known-the-handbook-for-building-and-unleashing-your-personal-brand-in-the-digital-age/Sat, 24 Feb 2018 00:00:00 +0000https://wijnandbaretta.com/books/known-the-handbook-for-building-and-unleashing-your-personal-brand-in-the-digital-age/<h1 id="known-the-handbook-for-building-and-unleashing-your-personal-brand-in-the-digital-age">KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age</h1> <h2 id="summary">Summary</h2> <p>&ldquo;KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age&rdquo; by Mark Schaefer is a practical guide aimed at individuals who aspire to cultivate a successful personal brand in the digital era. The book distills the essence of building a personal brand through a systematic approach, emphasizing the importance of consistency, dedication, and authenticity. Schaefer outlines a structured process involving four distinct stages—Place, Space, Map, and a series of steps to evolve one’s personal brand into a recognizable and influential entity. The book is filled with real-world case studies and interviews with people who have successfully become &ldquo;known&rdquo; in their respective fields, illustrating diverse strategies across different platforms and industries.</p>