https://wijnandbaretta.com/authors/westerman-george/Recent content in Westerman, George on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enThu, 02 May 2019 00:00:00 +0000https://wijnandbaretta.com/books/leading-digital-turning-technology-into-business-transformation/Thu, 02 May 2019 00:00:00 +0000https://wijnandbaretta.com/books/leading-digital-turning-technology-into-business-transformation/<h1 id="leading-digital-turning-technology-into-business-transformation">Leading Digital: Turning Technology into Business Transformation</h1> <h2 id="summary">Summary</h2> <p>&ldquo;Leading Digital: Turning Technology into Business Transformation&rdquo; is a comprehensive guide that illustrates how businesses can harness digital technologies to drive transformation and achieve superior performance. Written by Didier Bonnet, Andrew McAfee, and George Westerman, the book explores the characteristics and strategies of &lsquo;Digital Masters&rsquo; — companies successfully navigating the digital landscape. The authors draw on in-depth research and case studies from various industries to outline how digital transformation is not just about adopting new technologies but also involves reinventing business processes and fostering digital leadership.</p>