https://wijnandbaretta.com/tags/personal-brand/Recent content in Personal Brand on Wijnand Barettahttps://wijnandbaretta.com/images/og-default.pnghttps://wijnandbaretta.com/images/og-default.pngHugo -- 0.152.2enSat, 24 Feb 2018 00:00:00 +0000https://wijnandbaretta.com/books/known-the-handbook-for-building-and-unleashing-your-personal-brand-in-the-digital-age/Sat, 24 Feb 2018 00:00:00 +0000https://wijnandbaretta.com/books/known-the-handbook-for-building-and-unleashing-your-personal-brand-in-the-digital-age/<h1 id="known-the-handbook-for-building-and-unleashing-your-personal-brand-in-the-digital-age">KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age</h1> <h2 id="summary">Summary</h2> <p>&ldquo;KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age&rdquo; by Mark Schaefer is a practical guide aimed at individuals who aspire to cultivate a successful personal brand in the digital era. The book distills the essence of building a personal brand through a systematic approach, emphasizing the importance of consistency, dedication, and authenticity. Schaefer outlines a structured process involving four distinct stages—Place, Space, Map, and a series of steps to evolve one’s personal brand into a recognizable and influential entity. The book is filled with real-world case studies and interviews with people who have successfully become &ldquo;known&rdquo; in their respective fields, illustrating diverse strategies across different platforms and industries.</p>https://wijnandbaretta.com/books/platform-the-art-and-science-of-personal-branding/Sat, 08 Oct 2016 00:00:00 +0000https://wijnandbaretta.com/books/platform-the-art-and-science-of-personal-branding/<h1 id="platform-the-art-and-science-of-personal-branding-by-cynthia-johnson">Platform: The Art and Science of Personal Branding by Cynthia Johnson</h1> <h2 id="summary">Summary</h2> <p>&ldquo;Platform: The Art and Science of Personal Branding&rdquo; by Cynthia Johnson focuses on the essential strategies for building and maintaining a powerful personal brand in both professional and personal contexts. The book blends practical advice with strategic insights into personal branding, covering how individuals can craft and communicate their brand to achieve personal and career goals. Johnson, an entrepreneur and marketing expert, delves into the interconnected fields of digital marketing, social media, and networking, offering a framework for developing a distinct and impactful online presence.</p>